Job Description

Job Description

Job Description

Join Our Team as an Online Marketing Coordinator!

Are you a dynamic and innovative online marketer looking to make an impact? Do you have a passion for driving online marketing strategies, building lead-generation efforts, and enhancing brand awareness? If so, we want YOU to be a part of our marketing team!

About Us:

At GTM, we are dedicated to building a great ASO company with talented, team-minded GTMers, where work/life success is valued, to provide exceptional service and trusted advice in order to make every client a HR hero! We are looking for a motivated Online Marketing Coordinator to assist our Marketing Manager in coordinating, executing, tracking, analyzing, and optimizing our online marketing initiatives. Join us and help shape the future of our brand!

What You'll Do:

• Strategic Contribution: Assist in developing and executing a comprehensive online marketing strategy encompassing email, online advertising, collateral, educational resources, social media and web content.
• Content Creation: Craft and update engaging web and print marketing collateral such as brochures, flyers, product sheets, case studies, and trade show materials.
• Campaign Execution: Leverage our marketing automation platform to design and implement impactful email and other campaigns for lead generation, prospect nurturing, and client retention.
• Website Optimization: Propose and implement new content ideas and design improvements to enhance our website's performance.
• Digital Tactics: Drive conversions, ROI, and web traffic through PPC, SEM, SEO, and online advertising initiatives.
• Integrated Campaigns: Collaborate on creating and developing integrated marketing campaigns, including email, landing pages, direct mail, and online/print advertisements.
• Performance Analysis: Regularly analyze and update marketing reports, focusing on website performance, email marketing, search engine marketing, and PPC performance.
• Resource Development: Partner with subject matter experts to create materials for online presentations, conferences, and other educational resources.
• Event Support: Assist in planning and executing tradeshow and event sponsorships.
• Market Research: Conduct research on pricing, competition, partner relations, and other key marketing initiatives.

Who You Are:

• Educational Background: Bachelor's degree in marketing or business.
• Experience: 1-3 years of relevant work experience in online marketing.
• Skills and Knowledge:
  • Strong understanding of online marketing concepts, strategies, and best practices.
  • Proficiency in Google Analytics (GA4), PPC campaigns, website CMS, marketing automation platforms, and SEO.
  • Ability to interpret and analyze data, including lead scoring and automation.
  • Familiarity with marketing automation platforms and AI-driven marketing initiatives.
  • Basic HTML knowledge and experience with WordPress.
  • Proficiency in Canva and/or Adobe Photoshop.
  • Strong computer skills, particularly Microsoft Office.
  • Excellent verbal and written communication skills.
  • Experience in email marketing, including content development, deliverability, and analytics.
  • Analytical, well-organized, and detail-oriented.
  • Exceptional interpersonal skills and a desire to learn from others.

What We Offer:

• Collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to work on exciting and impactful marketing projects.

Success Factors:

• Ability to work cooperatively across departments and within the marketing team.
• High energy level and positive work attitude.
• Desire to propose new ideas and contribute to the overall success of the marketing team.

Ready to Make an Impact?

If you are a creative and results-driven marketer with a passion for online marketing, we want to hear from you! Apply now and join our team to help us drive our marketing initiatives to new heights.

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