Job Description
About Discovery Senior Living
Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities. With over 250 communities in nearly 40states, and 15,000 dedicated employees, Discovery Senior Living, with multiple national brands, is one the largest and fastest growing senior living companies in the United States. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments.
Discovery Senior Living is hiring a Search Engine Marketing (SEM) Supervisor to join our home office team. *We provide a hybrid working environment when local, but this role must be in Florida. Candidates must be willing to travel to our corporate headquarters in Bonita Springs, FL as needed.*
The Search Engine Marketing (SEM) Supervisor is responsible for the management and optimization of pay-per-click (PPC), paid social and organic search engine optimization (SEO) activities for all communities. This role must combine the effective execution of both paid and organic search strategies to generate leads. This highly collaborative role works with various members of the Marketing Department, cross-functional teams, as well as agency partners on multiple community accounts with a variety of locations and verticals to hit key KPIs. Oversee the implementation and execution of strategies keeping key stakeholders informed of progress.
To perform optimally in this role, you must possess a deep understanding of all principles associated with Paid Search (Google AdWords/Bing), Meta, SEO and monitor industry trends, staying updated on best practices across all digital marketing channels.
The ideal candidate will not only be proficient in techniques but will also think strategically, perform deep dive analyses that play a role in informing the best approach to integrated campaigns that blend organic search, PPC, paid social and SEO tactics. The right candidate will be able to multitask across diverse environments, communicate with key stakeholders on performance through detailed reporting presentations and be dynamic enough to learn about new technologies and processes.
Responsibilities:
PPC
SEO
Qualifications:
Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
EOE D/V
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