Job Description

We are looking for an exceptional VP of Marketing to take ownership of all our marketing efforts. The ideal candidate will have the right combination of drive, intelligence, creativity, experience, and the ability to get things done. While prior experience is essential for this job, being smart, hungry, and highly productive will count greatly.

This is a high-level job in a startup and will involve both hands-on individual contributions and high-level executive responsibilities. Both ability to get things done personally and to delegate/outsource work are essential, as is knowing when to do which. We are looking for a generalist who will be able to scale himself and his organization as the company grows.

Job Duties & Responsibilities

* Serve as a single point of responsibility for all lead generation, customer acquisition and retention, from all touchpoints and all the way through sales pipeline.

* Take ownership of our public website, drive product positioning, marcom, copy creation, maintenance, site design and optimization.

* Take ownership of all online and offline direct marketing, including paid and organic search marketing (SEM, Adwords, SEO), email marketing, advertising, etc.

* Take ownership of all PR efforts, online and print media relations, analyst relations, community development.

* Define and drive implementation of your own metrics and analytics necessary to judge performance of the marketing department, and then use them to objectively show how your efforts led to increased revenue. This is a highly results-driven position.

* May work partially from home.

Qualifications (desirable, not all are required)

* Extensive experience doing online marketing in a results-driven environment.

* Exceptional ability to productively write copy that gets results. This job will involve a lot of writing, and managing writers, so it should be something you do well and enjoy. Personal blog is a nice to have.

* Direct marketing mindset, belief that the job of marketing is to make money, and that measuring results is essential to the success.

* Significant practical experience with online marketing tools of the trade, including SEM using Google AdWords, on-page and off-page SEO, web analytics (e.g. Google Analytics, custom-build and ad-hoc systems), competitive analysis (Hitwise, Comscore), email marketing systems, affiliate management tools, etc.

* Significant practical experience doing/managing PR efforts, both new media (blogs, social news, mailing lists, forums) and traditional media (professional journalists, analysts, news releases, trade publications). Relevant rolodex is a nice to have.

* Experience marketing SaaS.

* Experience marketing enterprise software.

* Experience with our product area of project management, Agile and development tools would be very helpful.

* Exceptional problem solving skills.

* Power computer user/developer experience is a nice-to-have.

* People and project management experience.

* Both startup and large company experience.

Please send your resume as plain text, PDF (preferred), or MS Word to . Please include your name in the Subject of the email.

Keywords: segmentation, paid search, organic search, opt-in email, affiliate management, affiliate marketing, copy-writing, Search Engine Marketing, SEM, PPC, CPA, CPM, CPC, landing pages, banner ads, Google AdWords, YSM, MSN, SEO; closed-loop marketing, analytical marketing, ROI marketing, Scientific Advertising; B2B marketing, Gartner, Forrester, IDC; international marketing; collateral, data sheets, presentations, case studies, testimonials

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